ABOUT_MISTER_FRED    ++ about the shop ++ about me and mister fred ++ about mister fred's philosophy ++ 


Meet Mister Fred is an online shop specializing in timeless kidswear.
We offer a range of authentic kids clothing that breathe craftmanship and modern design.
Pieces that stand alone but can be combined in endless ways.
To express your mood, your personality, your state of mind.
Pieces that will grow on you, that are meant to last, cross seasons.  
Pieces that become beloved, from sister to sister, from brother to nephew. 
Pieces that carry a heart and a history.

The brands at Meet Mister Fred are carefully selected.
We do not aim to follow trends, nor to set the trend. We just follow our heart.
There are a few guidelines, however.
No mass production, no copy cats.
Honest and respectful production.
Designed from the heart.
Whenever possible, we like to work with small brands. 
We love to see, feel and share their passion for the work they are doing, the products they are creating.
We love the innovative, the avant-garde, the adventurous mind of this bunch of amazing creators.
They avoid the main roads.
They take risks, and they do it whole-heartedly.

'We Take

Meet Mister Fred takes kids seriously.
They have attitude. They have character.
They live fantasies and dream big. 
Anything is possible.
No ordinary conventions.
These kids are our future.
Let's take it seriously.

Meet Mister Fred currently stocks kidswear from newborn to teenage,
with the emphasis on ages 4 to 12, but hoping to extend downward and upward real soon.
We focus on pieces that stand out for their design and fabric use, rather than screamy prints or texts.
Pieces that let kids be kids, but without the 'added sugar'.
Not turning kids into 'mini versions' of me.

Meet Mister Fred is a meeting ground of the like-minded.
And we invite you to tag along with Mister Fred.
To find things that you love, to be surprised by the unexpected, to be inspired.

[click here to view the brands that we currently stock]

You can follow Mister Fred's choices in our shop, but also on our blog. 
Follow us on instagram to get a peek of the family life behind Meet Mister Fred.
Via the newsletter and facebook, you will be informed on new developments, the arrival of new collections, and special offers. Via facebook, you will get your daily portion of Mister Fred, via newsletter subscription we will give you the headlines on a less frequent basis. 


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